Is ProfitWell Metrics still free and maintained?

From the SoleOS answers series — written about our own product space; grounded in published definitions and documented behavior, never invented numbers.

ProfitWell Metrics is still live and still free to connect, but "free" and "actively maintained" aren't the same claim. Paddle acquired ProfitWell in 2022, folded the paid tools (Retain, pricing) into its own product line, and left Metrics running as a lead-gen freebie rather than a product with a visible roadmap. If you're relying on it for daily decisions, the real question isn't whether it costs money — it's whether you trust a tool nobody is actively improving to keep matching your Stripe or RevenueCat data as those platforms change their APIs underneath it.

What "still free" actually means here

ProfitWell Metrics never charged for its core MRR/churn dashboard — that was always the hook to get you into Paddle's ecosystem (originally to upsell Retain and pricing tools, now to nudge you toward Paddle as a merchant of record). That business model hasn't changed post-acquisition. You can still sign up, connect Stripe or a couple of other billing providers, and get a dashboard of MRR, churn, LTV, and growth rate at no cost.

What has changed is who's behind it. Before the acquisition, ProfitWell was a standalone company with metrics as its main product, shipping features and fixing edge cases because that's what they sold. Post-acquisition, Metrics is a free add-on inside a payments company whose core business is being a merchant of record. Free tools inside acquirers tend to get maintenance-mode treatment: bugs that don't block signups get deprioritized, new integrations slow down, and feature requests go quiet. That's not a knock specific to ProfitWell — it's the standard trajectory for any free tool absorbed by a company with a different core business.

How to check maintenance status yourself, right now

Don't take anyone's word for this, including this post. Check directly:

• Changelog or release notes. If ProfitWell/Paddle publishes one, look at the date of the last entry for Metrics specifically (not Paddle's checkout or billing product, which ships constantly).
• Support response time. Send a real question to support and time the reply. A free tool with a two-week support queue is telling you something about priority.
• Integration coverage. If you use RevenueCat, Chargebee, or a less common billing provider alongside Stripe, check whether ProfitWell's connector list has grown or shrunk. Tools in maintenance mode rarely add new integrations.
• Community chatter. Search "ProfitWell Metrics" plus the current year on Twitter/X, Indie Hackers, or Reddit. Complaints about stale numbers or broken syncs are a faster signal than any official page.
• Your own numbers. Cross-check ProfitWell's MRR figure against a manual pull from your Stripe dashboard for a recent month. If they diverge and stay diverged, something in the sync logic isn't being kept current — regardless of what the marketing page says.

When a free, half-maintained tool is genuinely fine

If you run one product, use Stripe as your only billing source, and check your numbers once a week just to make sure nothing's on fire, ProfitWell Metrics being in low-maintenance mode might not matter to you at all. A dashboard that's 90% accurate and costs nothing is a reasonable trade for a single-product founder who isn't making weekly pricing or spend decisions off it. The failure mode you actually risk — silent data drift over months — is manageable if you're glancing at the number rather than steering the business by it.

Where it gets risky is the moment you add a second billing source, a mobile app with RevenueCat, or you start making real decisions (ad spend, hiring, pricing changes) based on the trendline. That's when small maintenance gaps compound: a churn calculation that's slightly off, a currency conversion edge case that never got fixed, an integration that silently stops syncing after a Stripe API version bump nobody at Paddle prioritized patching.

What to do if you're relying on it across multiple products

If you're running more than one product and ProfitWell is your only source of truth, the fix isn't necessarily "pay for a replacement" — it's "stop having a single point of failure with no visible maintenance signal." A few options, roughly in order of effort:

1. Keep ProfitWell, but verify against source data quarterly. Pull raw Stripe reports and compare. Cheap insurance.
2. Use a spreadsheet as your source of truth and treat any dashboard as a display layer. See SoleOS vs a spreadsheet for the actual tradeoffs — a spreadsheet you control has no maintenance risk, but it has a different cost: your time, every week.
3. Move to a maintained tool that covers your specific mix of billing and mobile revenue sources. If you're mixing Stripe and RevenueCat, tracking both together is worth reading before you pick anything, because the two rarely agree on MRR by default and any tool you choose needs to explain why.

Disclosure: SoleOS is a paid multi-product dashboard, and this post is written by the team that makes it — so take the comparison with that in mind. SoleOS connects Stripe, RevenueCat, PostHog, GA4, Search Console, Bing, App Store Connect, Play Console, Firebase, and Supabase (see the full connector list with scopes), and it's built specifically for founders juggling several apps rather than one. If you run a single Stripe-only product and just want a free glance at MRR, that's not really SoleOS's target use case — a free tool like ProfitWell (maintained or not) is proportionate to that job. SoleOS starts at $19/mo for 5 projects, with a 7-day trial and pricing that locks in for founding users — worth comparing against the actual cost of your time reconciling spreadsheets, not against "free" alone.

For a similar free-tier tradeoff question, ChartMogul's free tier vs a portfolio dashboard — wait, if that post doesn't exist yet, see SoleOS vs Baremetrics for how a paid tool's maintenance and roadmap compare to a legacy free/freemium metrics dashboard more broadly.

Frequently asked questions

Does ProfitWell Metrics still connect to Stripe reliably?

As of writing, the Stripe connection itself generally works because Stripe's OAuth and reporting APIs are stable and widely used — that's the easy part. The risk is in derived calculations (churn cohorts, LTV, currency handling) that require ongoing tuning as edge cases surface. Check your own numbers against a raw Stripe export periodically rather than assuming the connection working means the math is right.

Did Paddle shut down ProfitWell Metrics?

No — it's still available as of this writing, rebranded under Paddle's umbrella in some places. "Not shut down" and "actively developed" are different claims, though. Verify current status directly on ProfitWell's or Paddle's site rather than trusting any third-party post, including this one, since acquisition integrations change without much announcement.

What replaced ProfitWell Retain after the acquisition?

Retain (the paid churn-recovery/dunning tool) was integrated into Paddle's broader billing and recovery features for merchants using Paddle as their payment processor. If you're not using Paddle as your merchant of record, you'd need a separate dunning tool — Retain as a standalone product isn't really sold independently the way it used to be.

Is there a free alternative to ProfitWell Metrics for multiple products?

Not a widely known one built specifically for a multi-product portfolio — most free metrics tools, ProfitWell included, assume one Stripe account and one product. A spreadsheet pulling from each product's Stripe/RevenueCat export is the most common free approach; see the spreadsheet comparison for what that actually takes to maintain weekly across several apps.

How do I know if any SaaS dashboard tool I'm using is still maintained?

Check the same four signals regardless of which tool you're evaluating: recent changelog entries, support response time, whether integrations are being added or removed, and whether the numbers match a manual pull from the source (Stripe, RevenueCat, App Store Connect, etc.) for a recent period. If you want to see how a currently-maintained tool exposes its formulas, SoleOS's metrics dictionary lists exact definitions and caveats, which is the kind of transparency worth demanding from any tool holding your numbers.