Zero to $1k MRR, one honest guide at a time.
Practical, no-fluff guides for solo founders and indie hackers — the revenue journey and the tools that get you there. We run every play on our own products first, then publish it with the numbers. Building is the cheap part now; this is the other half.
The revenue journey
follow it in orderThe first $100 is a distribution problem, not a build problem. Pick a reachable niche, validate in 20 conversations, charge from day one, and win your first ten by hand.
Turn the one channel that got you customers into a system: content that compounds, outreach cadences, and the retention work that stops the bucket from leaking.
Raise prices without churn, tighten activation, and decide — with numbers — whether to go deeper on this product or start the next one in your portfolio.
Every guide, by where you are
the full libraryBefore you build the thing: prove someone will pay for it.
Distribution is the bottleneck now, not code. Pick a channel and go deep.
Compound what works, stop the leaks, and decide where your time goes.
One honest number across every tool — revenue, analytics, and reconciliation.
New guides ship regularly
This playbook grows every week as we test each play on our own portfolio. Follow the RSS feed or read the latest on the blog— and if you want the numbers behind your own products in one place while you work through it, that’s what SoleOS is for.
New founder guides by email. No spam.