Kill it, or keep going?
The framework behind this scorecard comes from a real 10-app portfolio: under 60 days from a distribution attempt, decide nothing; after that, users and revenue form a matrix with four honest exits. Seven questions, one verdict, and a calendar file so the next review actually happens.
How long since a real distribution attempt (launch, campaign, store push)?
New users in the last 30 days?
Revenue trend?
Do users come back?
What does it cost you per month (time + money)?
Strategic value beyond revenue (audience, learning, feeds another product)?
Knowing everything you know now — would you build it again?
Answer all 7 questions for the verdict.
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The matrix behind the verdicts
- No users, no revenue (post-distribution): kill — or park consciously if the strategic value is real.
- Users, no revenue: fix monetization; that’s a pricing problem wearing a product costume.
- Revenue, no users: a zombie — sunset it with dignity before it sunsets your reputation.
- Both: continue — and if it’s growing and you’d build it again, double down.
The hard part isn’t the verdict — it’s noticing the numbers changed while you were busy shipping something else. Check your whole portfolio’s shape with the concentration calculator, or see stall detection running on live data in the demo.